Leach & Garner
Dragging a century-old precious metals supplier's ordering experience out of email and phone calls and into a self-serve B2B platform.
Leach & Garner | The Brand
LeachGarner is a major player in the precious metals industry, offering a comprehensive melt-to-market portfolio spanning sheet, wire, tubing, casting grain, findings, chain, and beads across gold, silver, and gold-filled materials. Catering to jewelry manufacturers, distributors, and wholesalers worldwide, their extensive product range also serves industrial and government markets. Celebrated for their century-long commitment to quality and innovation, LeachGarner provides deep technical expertise and collaborative product development support to help customers bring their designs to market with confidence.
The Problem
In early 2025, legacy LeachGarner customers were still placing orders exclusively through email and phone — a manual process that highlighted the need for a modernized commerce experience. The absence of a commerce platform created operational bottlenecks, limited the company's ability to scale, and posed a barrier to acquiring new customers who expected a modern buying experience.
Objective
The goal of this initiative was to design and launch a new digital platform that would not only serve existing customers more efficiently, but also attract and convert a broader base of new buyers.
The platform needed to deliver a cohesive end-to-end ordering experience: one that empowered users to seamlessly browse and locate products, submit custom fabrication requests, and independently place and manage their orders — all within a single, intuitive interface. By centralizing these capabilities, we aimed to reduce friction in the purchasing journey, decrease reliance on manual order handling, and position LeachGarner for scalable growth in an increasingly digital wholesale landscape.
Outcome
Delivered a fully operational B2B commerce platform that modernized the LeachGarner customer experience, reduced reliance on manual order handling, and positioned the brand for scalable digital growth — all within a cohesive, on-brand interface built for the precision and professionalism the LeachGarner name represents.